![]() ![]() The problem here is that our federal and provincial governments, through massive public subsidies, are betting billions and billions of public dollars on Canadians being willing to buy cars that are more expensive, with less range, and harder to fuel than the ones they have now. Otherwise the setting of such targets becomes a farce - which is what has happened in Canada with both Liberal and Conservative governments missing every emission reduction target they’ve set over 35 years, beginning in 1988. While sales of electric vehicles have been rising annually in Canada, they will have to double within three years to meet the Trudeau government’s target of 20% of all new vehicles offered for sale in 2026.įour years after that in 2030, the target is 60% and five years later in 2035, 100%.Īs we have seen with greenhouse gas emissions, targets are only meaningful if they’re realistic and achievable. The major concerns for Canadians unlikely to purchase EVs are “range anxiety”, meaning limited driving distance per charge (63%) purchase price, EVs cost more than comparable internal combustion engine vehicles (59%) and lack of charging stations (55%). This advertisement has not loaded yet, but your article continues below. Manage Print Subscription / Tax Receipt.And if I was looking for fashion as a key component of content, I would want more than just a few pages.Ĭlear editorial guidelines based on both organizational strategy and audience understanding are essential for maintaining a consistent brand in all platforms of content. I don’t buy fashion magazines because those are not topics that interest me, but even if I was interested in fashion, I wouldn’t expect to find it in a magazine that has “homes” and “gardens” as the defining words on the cover. These are not topics that I expect in the magazine and it is perplexing to me as a reader to have a few pages that don’t seem to fit the editorial grid. They still emphasize home and garden topics, but they have added a few pages of fashion and makeup. Such editorial discipline also means that readers know what to expect in terms of content topics, which builds audience loyalty.Ī magazine that I read from time to time has recently changed their editorial focus. Rather than a smattering of different topics, unrelated to each other or the organizational purpose, editors can seek the highest quality of content that specifically fits into the strategy of the organization. ![]() Editors and content writers should always be asking what the audience wants and expects from the organization, and how the content can meet and exceed audience expectations.Ĭlarity in the organizational purpose of content focuses the efforts of content creators and editors. Audiences change over time, so this process is not a one-time effort. If an organization has several audience segments, then clearly understanding the nuances of each segment is important for making sure the segment perceives a strong affinity with the organization. Understanding the audience is an ongoing process, but includes conversations, focus groups, statistical data, anthropological research, continuous observation and listening. The starting point for an effective editorial grid is a clear understanding of the needs of the target audience and the organizational purpose of content (such as to inform, instruct, inspire, motivate or other purpose). The Color-Based Instagram Grid approach goes beyond simply knowing your brand aesthetic. The images are limited to a selected filter or color palette: pastels, black and white, all one color, earth tones etc. That doesn’t mean that every content platform within an organization will have exactly the same editorial grid, but differences in content tone, type and subject matter on various platforms should be based on strategic decisions about audience and purpose, not editorial whim. Imagine the freedom of the No-Grid Instagram Grid Layout, but with a visual continuity throughout the photos. Adherence to an editorial grid is important for magazines, e-newsletters, websites, social media, books and any type of content. An editorial grid is developed based on a clear understanding of organizational vision and strategy, and the purpose of content within the organization. Having an editorial grid simplifies the content development process, because it is clear what types of content should be included and what doesn’t fit in the grid and should be rejected. ![]()
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